Movie trailers are the art of their own. To check if the expectations are up for us, we must watch trailers. Other times we watch movie trailers for entertainment purposes. Regardless of what is the reason we’re watching it, they’re fun. They portray the true art of advertisement and entertainment in once short video fragment.
Movie trailers are not pure commercials. Buying movie tickets is one of the purposes to create them. However, they’re done much differently than regular TV commercials.
In order to create a movie trailer one should go through a very complex process. This requires years of experience. TV commercials have just enough footage to do an edit. Movie trailers, on the other hand, are much different and harder to do. Editor is faced with a hard choice. One must have good memory and knowledge. Source material for movie trailer can have tens of hours of video footage. Editor end up with huge source of video to make a trailer. With all this material in had he has to create an ad and story teaser in one small piece.
We must say to ourselves that we love trailers. On the other hand, we have a right to have a different view on them. Some people don’t watch them. The reason for that being is simple. They don’t want a movie trailer to spoil anything about the movie. Usually this happens when a person really waits for a movie and desired to be surprised. This happened to me, while I was waiting for Avatar. Other people are just too obsessed with trailers. They would watch every single video they can get their hands on. Don’t they just love movie trailers. I’m sure they do. Well, who knows? Most of the people, on the other hand, are just regular watchers. They watch trailers while in the Movie Theater. They watch trailers the way we usually do. The reason for them is simple – to find out what this movie is going to be about.
Now someone has to create a trailer that will fullfill all those categories and make all of those people happy. It is a tough job and it is an art. Next time you watch movie trailer think about all the hard work that was done to create it. Many hours of work are spent to come up with a great script. Days of work are spent to select the right material. Those people are artists. Remember that. I think there should be an Oscar for movie trailers.
It is so wonderful that this form of art is such an important part of movie making process. Those short excerpts can mislead you. Movie trailers can tell you to expect something from the movie. Sometimes video you see inside the trailer was shot specifically for it. It will not be in the movie. Some movies do that, as it is a commercial after all. So don’t judge the movie by its trailer. Always think of it as an episode zero for an upcoming flick. It’s one of those safe ways to actually enojy the movie.
There are many sites that have movie trailers, but not all of them are the same. Some of you might want to have something more then a simple video database full of trailers. If it is so, then Sequence Magazine is for you. It is a great site if you’re looking for a community. It brings you much more then raw video. It brings you latest movie news, movie trailers, short films, movie posters and much more. Visit Sequence Magazine today and find something for yourself.
